Projects & Case Studies
Product Director • Visual/Interactive • OTT TV
Cross-network streaming interface for NBCU brands; modular, content-first, data-driven, scalable.
Streaming Platform • Product Design
NBCUniversal TVE Next Gen
Analysis • The UX Circus I • Fundraising
DeSantis/WinRed donation page breakdown. Full contribution path tested; failures in design, payment process, and trust exposed.
Political Platforms • Independent Case Study
WinRed: Donation Page
Product Director • Visual/Interactive • CMS
NBCUniversal intranet redesign. Modular, editorially driven platform. Scalable templates, rebranded assets, and CMS tools for every brand, network, and department.
Intranet • Product Design
myNBCU
Product Director • Visual/Interactive • Accessibility
TVE player redesign deployed across all NBCU networks. Adaptive, mobile-friendly UI with brand-specific theming, FCC-compliant captions, plus live video and 10-second rewind.
Streaming • Product Design
TVE Video Interface
Product Director • Visual/Interactive • Mobile
Full-journey Universal Park experience: booking, navigation, reengagement. GPS mapping, itinerary planning, branded and social touchpoints.
Theme Parks • Product Design
Universal Orlando Park RFP
Analysis • Couch Clicks I • Citi.com
In-depth review of the Citibank homepage: problematic Sign-On area, content, UX, and design issues.
FinTech • Independent Case Study
Citi.com: Homepage Evaluation
Product Director • Visual/Interactive • Media
First full live-stream Olympics. Cross-platform visual system supporting real-time stats, athlete data, MVPD login, affiliate sites, and live event coverage.
Sports • Product Design
NBC London Olympics
Product Director • Visual/Interactive • Tools
Simplified TV scheduling tool. Core task flows, competitive data views, search filtering and mobile access for TV programming teams.
TV Scheduling System • Product Design
Compass Express
UX/UI • Visual Identity • Content Strategy
Nonprofit website redesign. Authentic copy, clear content, focused on fundraising and community support.
Non-Profit • Web/Brand Design
Lights Back On
Approaches • Couch Clicks III • Citi.com
Alternative Sign-On designs, pros, cons, and overall experience impact.
FinTech • Independent Case Study
Citi.com: Sign-On Considerations
Designer & Illustrator • Traditional & Digital
Playful character art and illustrations. Colored pencils, charcoal, pen & ink, oil, acrylic, plus Adobe Illustrator and Photoshop.
Illustration, Mixed Media • Mascots
Character Design
Product Director • Visual/Interactive • Brand Systems
Redesign of all NBCU TVE network sites using a modular, content-first approach. Simplified access to video content across devices within a consistent cross-platform experience.
Streaming Platforms • Product Design
NBCUniversal: TV Everywhere
Analysis • The UX Circus II • Fundraising
Comparative review of GOP candidates’ WinRed pages. Systemic flaws, dark patterns, and campaign-driven content issues.
Political Platforms • Independent Case Study
GOP Candidates & WinRed
Product Director • Visual/Interactive • Systems
Internal tools for daily NBCU workflows. Budget tracking, content scheduling, contract approvals, and affiliate platforms. New builds, redesigns, and conceptual systems.
Tracking Systems • Product Design
NBCU Internal Dashboards
Illustrator • Medical, DIY, Lifestyle Graphics
Diagrams, charts and illustrations for health and how-to books.
Publishing • Book Illustration
Penguin Group: Medical & DIY
Illustrator/Concept Design • Entertainment
Reimagined TV shows as playable online games, adapting characters and worlds into genre-appropriate narratives within existing gaming mechanics.
Interactive Media • Game Design
Sci Fi Game Center
Designer • Visual/Interactive • Media
Real-time TV interactive figure skating game for NBC’s Olympic coverage. Broadcast-aligned scoring, expert and casual modes, and community results.
Sports • Game Design
NBC Olympics Skating
Product Director • Visual/Interactive • Enterprise
Concept proposals for internal support tools, editorial platforms, and early-stage streaming products.
Broadcast & Media • Concept Design
Product Proposals
Design Director • Visual/Interactive • Concept
Mobile-first site refresh with responsive design. Modular, content-driven streaming approach for a seamless viewing experience across devices.
Streaming • Concept Design
Chiller Responsive Redesign
Analysis • The UX Circus III • Fundraising
Evaluation of ActBlue, NationBuilder, and other funding platforms. Effective practices, content strategies, design approaches, usability gaps, and trust issues.
Political Platforms • Independent Case Study
ActBlue & Alternative Platforms
Design Director • Visual/Interactive • E-Comm
Promotions, changes and new ticketing updates for Universal Hollywood. Managed evolving e-commerce and microsite experiences for park visitors and niche audiences.
Theme Parks • Product Design
Universal Studios Hollywood
Design Lead • Visual/Interactive • Data Visualization
Customizable TV ratings app for NBCU execs. Interactive data filters, iPad/tablet-friendly, optimized for live presentations.
TV Analytics • Product Design
Schedule Ratings
Redesign • Couch Clicks II • Citi.com
Homepage refresh: UI/UX improvements, content strategies, Sign-On integration, and trust-building enhancements.
FinTech • Independent Case Study
Citi.com: Refresh Strategies
Designer • Visual/UI • Promo Sites
Modular site framework for DVD and Blu-ray releases. Flexible templates, quick turnarounds, and custom visuals per film title.
Film • Microsites
Universal Studios Movies
Design Lead • Visual/UI • Media Tools
Scalable video publishing interface for NBCU networks and content distribution.
Content Management • Product Design
SAMM: Site Asset Management
Product Director • Visual/Interactive • Streaming
Modular login design system. Simplified TVE access, mobile-first, and consistent UX across 12+ NBCU networks.
Authentication • Product Design
TVE MVPD Modules
Design Director • Project Management • Branding
Redesign and migration from PBS Sprout after NBCUniversal acquisition. Built a streaming-focused kids’ hub with interactive content and social engagement.
Kids Media • Product Design
Sprout
Designer • Visual/Interactive • Media
NBCOlympics.com. Modular layouts and dynamic content for pre-, during-, and post-game phases. Live streaming and multi-platform support.
Sports • Product Design