Universal Studios Hollywood

Visual Design & Direction for ticketing, upsells and key site updates
Large monitor with Annual Pass Page, tablet with front of line pass, laptop with newsletter information


Universal Studios Hollywood maintains an extensive portfolio of websites showcasing the full scope of their California theme park attractions. Updates are required regularly. Design played a central role with changes in ticket and marketing strategy, branding, seasonal promos, and new park attractions. The following are snapshots of various USH projects completed over several years and project iterations.

+ Universal Studios Hollywood - Main Site: The site underwent several visual redesigns for new functionality and promotional offers. Park attractions are often completely rebranded and required integration into the online site for visibility. The entire e-commerce ticketing and vacation packaging process was ever-changing based on new marketing strategies and technological advances.

+ USH Microsites: Several small-scale sites were maintained and targeted a very specialized niche group of visitors. These audiences included California residents, employees, and veterans. Other microsites included those for annual pass members, travel agency affiliates, and the "Discover A Star" foundation (USH's charity foundation).

USH Main Site

Visitor Info Redesign
Gallery showcasing Dino Ride

USH Main Site

Tickets, Promos, Purchase Options
3 pages special deals and packages

Annual Pass Site

Special Microsite for Annual Pass holders
Laptop with Add Family Member tab selected

USH Main Site - (Rebrand Iteration)

Checkout Process Flows (Visual Design), Upsells
Three views of check-out

USH Main Site - (Rebrand Iteration)

Upgrade Promo Overlay
Overlay showing tickets and promo for the 12-month star pass