NBC Beijing Olympics

The Beijing Olympics marked the first time Olympic events were live-streamed on the internet. NBC expanded beyond their multiple TV platforms to include robust web and mobile digital spaces.

Olympics Central
NBCOlympics.com featured everything related to the games: Sports information, stats, athlete and country information, schedules, medals, events, and viewing options made the site the central place for anything Olympics. This enormous amount of ever-changing data was navigatable even while being updated in real-time.

Phased Coverage
Three phases constructed the website: pre-game, game-time, and post-game, with content and designs shifting according timeframe. The site built user interest, kept them engaged during the games, and continued long after the closing ceremonies to encourage repeat viewings of these historic sporting events.

Multi-Channel Engagement
While the primary attention was on the website, the national NBC Affiliate stations required Olympic promotional materials and local manageable microsites. Distributing widgets, banner ads, countdown/game day/count up clocks to the affiliate sites promoted interest.

Records & Reach
NBCOlympics.com provided a single, accessible destination, bringing viewers the full scope of Olympic events. By the end of the Games, the site had aired 200 hours of live coverage across 25 sports over 17 days, with mobile usage reaching 475,000 downloads. This established NBC’s online commitment, setting the foundation for future coverage.

See The Vancouver Olympics Skating App and The London Olympics for additional Olympic content.