NBC Beijing Olympics

Visual/UI Design for nbcolympics.com
Featured Project Image


The Beijing Olympics marked the first time Olympic events were live-streamed on the internet. NBC expanded beyond their multiple TV platforms to include robust web and mobile digital spaces.

Three phases constructed the website: pre-game, game-time, and post-game, and content and design shifted according to the timeframe. The site built user interest, kept them engaged during the games, and showcased historic moments long after the finale.

NBCOlympics.com featured everything related to the games. Sports information, stats, athlete and country information, schedules, medals, events, and viewing options made the site the central place for anything Olympics. This enormous amount of ever-changing data was navigatable even while being updated in real-time during the events.

While the primary attention was on the website, the national NBC Affiliate stations required Olympic promotional materials and local manageable microsites. Distributing widgets, banner ads, countdown/game day/count up clocks to the affiliate sites promoted interest. Content would live long after the games were over to encourage repeat viewings of these historic sporting events.

By the end of the games, NBCOlympics.com had aired 200 hours of live coverage featuring 25 sports over 17 days. Mobile usage (for the website and video views) reached 475,000 downloads. NBC's online commitment and direction for future games became established.

See The Vancouver Olympics Skating App and The London Olympics for more examples.


Game Time Version
Full main page

Site Map, Wireframe Example*

*Prepared by NBC User Experience Design, for NBC Olympics
Laptop Showcasing video player


Tournament views (Basketball Example)
Laptop Showcasing video player

Supporting Materials

Banner Ads, Widgets, Countdown/Countup Clocks for NBC affiliates and promotion
Widgets and Clocks


Photos & Video player overlay
Most popular photos featuring Men's basketball
Silverlight video player showcasing cycling

Secondary Pages

Sports Page, Country Page, Special 2010 Promo page
Track page, Italy country page, Vancouver Olympics Showcase

Article Page

Game-time commenting
News featuring Phelps, commenting and ratings section at the bottom