SAMM

SAMM (Site Asset Media Manager) is a video management system developed by the MPAT (Media Products and Advanced Technology) group within NBCUniversal.

The project took four existing systems and consolidated them into one simplified interface. Users no longer had to jump between applications to complete the central task of video publishing and management. The result was a faster, cheaper, and easier-to-maintain workflow that was vital for content distribution.

The new design used a clear and scannable information hierarchy for large data sets. This intuitive layout applied understandable colors, icons, and behaviors. Strict linear input wasn't reinforced and allowed ongoing editing and navigation using a module format that segmented the flow into digestible elements. The entire video publishing process became transparent with instantaneous and easy-to-understand visual feedback.