PROJECT OVERVIEW
The Universal Orlando App RFP (request for proposal) focused on a new mobile business strategy with a completely updated UX/visual design for their park experience.
Buried, non-existent, and underutilized content was severely impacting the application usability. Outdated tech was hindering conversion rates. User interaction was impersonal and completely limited to the park boundary.
A completely new mobile experience was the solution. The app pushed the UO brand and park attractions to the center by guiding the user through every stage of the vacation experience.
The user could book a hotel, buy tickets, and set a daily itinerary for the entire family before the park visit. A GPS-enabled map highlighted ride wait times, alerts, special nearby deals, and route planning to maximize the park experience. Specialized social media shares allowed for park attraction bragging rights, especially for daredevil rides.
Post-visit app features opened a channel for follow-up engagement and direct park interaction. The vacation might be over, but the experience (and doing it all over again) was alive and well.
