PROJECT OVERVIEW
The Chiller POC was a visual prototype highlighting the benefits responsive web design could bring to the NBCUniversal cable networks. This internal tool demonstrated how content could be accessed from any device and was the future of web streaming.
The original Chiller TV website struggled with limited streaming capabilities and was stuck with one viewport width. The content was difficult to locate and hard to navigate. The site branding was also inconsistent with the genre. These flaws made it the ideal network to highlight the benefits of a responsive and content-first approach by doing a drastic redesign.
The redesign aligned with the dark and gritty horror/sci-fi content of the TV network. A mobile-first approach using a simple modular system pushed strong brand images to the forefront. This accessibility across all devices showcased the technical ease and impact responsive design would have on cable TV.
The Chiller TV Network has since ended operations.
