Chiller POC

Responsive Redesign
Featured Project Image


The Chiller POC was a visual prototype highlighting the benefits responsive web design could bring to the NBCUniversal cable networks. This internal tool demonstrated how content could be accessed from any device and was the future of web streaming.

The original Chiller TV website struggled with limited streaming capabilities and was stuck with one viewport width. The content was difficult to locate and hard to navigate. The site branding was also inconsistent with the genre. These flaws made it the ideal network to highlight the benefits of a responsive and content-first approach by doing a drastic redesign.

The redesign aligned with the dark and gritty horror/sci-fi content of the TV network. A mobile-first approach using a simple modular system pushed strong brand images to the forefront. This accessibility across all devices showcased the technical ease and impact responsive design would have on cable TV.

The Chiller TV Network has since ended operations.

Style Tile/Element Collage

Interface Elements
Styletile Core Site Elements


Desktop, Tablet, Mobile
Three homepage comps featuring key breakpoints

Mobile Viewports

Secondary Pages: Shows, Movies, News
Mobile view showing menu options overlay, shows selected
Menu Opened - Selected Shows State
Mobile Video Player featuring full episode of X-files
Selected Episode - Video
Details page with main X-Files image at top and social sharing options
About - Show Info
Gillian Anderson, Dana Scully Bio info
Cast - Actor Info
American Werewolf and Poltergeist in view
Streaming Movies - Classic Filtering Applied
Popular news articles
News - Filtering Applied