Werewolves!
Wireframe Example* vs. Final Page (The Wolfman)
Universal Movies
Visual Direction & Design for single page promotional sites
Universal Pictures required a flexible, single-page site to promote their Blu-ray, DVD, and re-release titles. At the time, a CMS was not an option.
The solution was an easy-to-modify template that required little change to the base code. The site showcased videos, exclusive product features, and film information. Modular flexibility allowed for layout additions for special promotional features.
Custom graphics (and slight UI shifts) for each movie title were prepared by visual design using whatever assets were available. The official DVD/Blu-ray box art was often still in the approval process even after the microsite's scheduled launch. To get around this took some creative maneuvering (and photoshopping) to adequately capture the visual tone, excitement, and overall brand of each film.
