Ian Rogers
Product & Experience Design

Product & Design Proposals

Concepts, Prototypes, and Early-Stage Solutions
Featured Project Image
Collage of devices displaying entertainment pitch projects — a large monitor in the background shows a 30 Rock-themed website with the full cast, in front an iPad displays the E! Now site featuring the Kardashians, next to it a mobile phone with the same E! Now layout, and to the right a laptop open to the USA Anywhere sign-in page.

Overview

Pitch Projects included concept proposals and designs for internal and consumer-facing products.

  • The African American Athlete
    Website featuring sports news with a historical emphasis on the legacy of African American athletes.
    Visual Design/UI/UX • Content Writing • Content Selection • Logotype Design
  • Digital Backbone
    Prototype template design using a “characters-first” (content-first) approach for universal use across multiple shows and brands. The framework combined video clips, images, cast highlights, and social sharing around core content. Designed as a reusable concept, it could be applied across any show or network for rapid deployment and demonstrated a new model for television content engagement on digital platforms.
    Visual Design/UI/Direction • Minor UX • Proto-content Selection • Content Writing
  • Universal Pictures Redesign Proposal
    One of several directions used in a pitch deck for early client discussions on redesign concepts.
    Visual Design/UI/UX • Proto-content • Content Writing
  • E! Now, SyfyNow, USA anywhere
    A very early full-featured streaming video concept stretching across all NBCUniversal networks. This proposal would become TVEverywhere, TVE MVPD Overlay and the TVE Player projects.
    Visual Design/UI + Direction • Minor UX, Content Writing • TV Content Selection • Mobile Designs • Logotype • Final Presentation Review & Approval
  • O&TS (Operational & Technical Services) Help App
    Conceptual designs for an internal NBCUniversal mobile app, giving employees easy access to company news, support resources, and operational tools.
    Visual Design • UX/UI • Content, Copy & Prototype Assets

The African American Athlete

Homepage
This Day in History and interactive modules featuring News, Discussions, Poll

Digital Backbone

30 Rock example
Layout in grey labeled page area sections with basic boxes
Wireframe Example: Cast Landing Page
Finalized page with cast members at top and related show info
Cast Page Landing Page
Tina Fey info
Cast Detail Page
Video playing 30 Rock Episode
Video Page

Universal Pictures

Redesign proposal
Laptop Showing NBC Universal Movies site

SyfyNow

Early NBCU streaming concept
3 pages showing Cast, Explore and Account sync options

USA anywhere

Early NBCU streaming concept
Video player and Preview Remaining countdown clock for episode of Burn Notice
Special location map related to Burn Notice show

O&TS Help App

Internal Company App Concept Proposal
Small DL, quick links below
Landing Page: Access to company resources
Internal tab selected showing list of articles
Company News: Relevant links (External/Internal)
List of employees with titles, headshot photo and contact info
Employee Info: Search Results