Overview
NBCU’s Digital Distribution Group required a more unified and user-focused streaming experience across its TV Everywhere platform.
Problems
NBCU’s TVE portfolio (Syfy, Bravo, E!, USA Network, Esquire, Sprout, Telemundo, CNBC, Oxygen, and mun2/NBC Universo) suffered from confusing navigation, buried video content, and a poor mobile experience. Inconsistent branding created a disjointed relationship between each streaming site and its corresponding TV channel. While related initiatives like the The TVE Player and the TVE MVPD Overlays received incremental updates, the TVE sites were ignored, outpaced by competitors, and abandoned by users.
Solutions
A content-first redesign brought video, featured programming, live events, and promotions to the forefront through dynamic hero modules. Simplified navigation improved access to VOD and live TV options, complete with expanded schedule information. Previously underused metadata was surfaced for content discovery and engagement. Branding was refreshed across all eleven sites, including redesigned logos created specifically for the TV Everywhere platform.
Results
Across devices, live and on-demand programming were accessible. Video content took center stage, supported by enhanced metadata and dynamic scheduling indicators. Editorial teams gained flexibility over these new promotion tools, improving prioritization. Mobile access and branding were optimized, ensuring each network remained consistent across multiple touchpoints and fully integrated within the unified TVE ecosystem.
Temporary Band-Aid
This strategic short-term solution extended the lifespan of NBCU’s legacy platforms while a full backend rebuild was already in early planning (see TVE Next Gen).
