PROJECT OVERVIEW
Digital Distribution needed to update their NBCU streaming sites for a better user experience.
Navigation problems, hidden video content, a poor mobile experience, and outdated branding contributed to the clunky and obsolete functionality across the sites. During this time, The TVE Player and the TVE MVPD Overlays were also undergoing redesigns, and the full sites required a similar refresh.
A content-first approach highlighted video, promotions, and other marketing content on the homepages by using large-scale dynamic leads with smaller-sized headers. Simplified site navigation made VOD content and network information easily accessible. Live video was promoted and accessible throughout the site. Schedules highlighted actionable watching preferences (both digitally and broadcast). Metadata that had been underused and was now visual on the front end. Branding and logos were updated and visually aligned with each network for a seamless experience across all platforms.
These designs were a short-term fix to avoid a costly front and backend redesign. A full-site overhaul plan was in the planning stage (see TVE Next Gen). But until then, these updates would help keep NBCU on par with emerging competitive streaming services.
