NBC London Olympics

The London Olympics made history by being the first time every Olympic event could be live-streamed by audiences through NBCOlympics.com.

The pre-game, game-time, and post-game branded site was the central hub for everything Olympics. It provided an in-depth look at all the athletes, countries, real-time rankings, schedules, video content, and host city highlights.

Designs extended beyond just the core website pages. Assets also included widgets, banner ads, countdown/game-time/count-up clocks, and style guidelines for NBC Affiliate stations. This content would live long after the games were over to encourage repeat viewings of these historic sporting events.

Video content was a principal focus. Cable users could access live streams of all sporting events through their MVPD using an easy-to-navigate sign-in process. Desktop, Android, and IOS platforms had support, and a free trial period was also available.

After 17 days, NBCOlympics.com had live-streamed 3,500+ hours of programming and set a record for multiple concurrent live streams. It broke all previous records for U.S. Olympic viewership and became the most‐watched U.S. TV event in history.