TVE Next Gen

TVE NextGen was NBCU Digital Distribution’s initiative to reimagine the Television Everywhere experience through a more robust, engaging, and seamless product design spanning all NBCU TV networks.

Problems
The existing system had been built incrementally, without a long-term strategy to accommodate NBCU’s full range of offerings. Prime content sat buried, and user data went unused. Earlier UX/UI efforts (see TVEverywhere, The TVE Player, and TVE MVPD Overlays) provided only temporary fixes. A new approach was needed to unify NBCU’s networks, support each brand’s unique identity, and maximize content discovery.

Design Approach
The redesign didn’t hold back content: the TVEverywhere experience was live the moment users entered, streaming a full-screen feed by default. Live Digital and VOD sat beside Broadcast schedules, with watchlist tools unifying the experience. Site-generated recommendations guided indecisive viewers toward their next watch, while network-exclusive extras (previews, recaps, articles) encouraged deeper engagement.

Results
With a few tweaks, the platform supported any NBCU network. Each site retained its own branded identity but shared a unified framework and login system, allowing users to move from tve/syfy.com to tve/cnbc.com to tve/usanetwork.com as easily as flipping channels. The redesign also enabled cross-network recommendations based on each user’s viewing habits, expanding discoverability across NBCU’s entire portfolio.

The following illustrates the concept using SYFY as the branded example.